Ronald E. “Ron” Etter

August 31, 1952 ‒ July 26, 2017

Ashley, Ohio
Formerly of St. Marys, Ohio

Ronald E. Etter, age 64 of Ashley, succumbed to cancer, July 26, 2017, after fighting a two year battle.

He was born on August 31, 1952 in Lima to the late Gordon E. and Lillian (Moore) Etter.  A graduate of St. Marys Memorial High School in 1970, he went on to earn a bachelor’s degree from the College of Wooster.

He married his high school sweetheart, Roslyn “Rose” (Hierholzer), in 1975.  The couple shared nearly 50 wonderful years together, almost 42 of them as husband and wife, making a life together and raising their three children on a farm north of Ashley.

A gifted writer and creative mind, he worked as a copywriter and producer in the field of advertising. Ron began with the advertising agency of Kight Cowman Abram Advertising and spent the majority of his career with Lord Sullivan & Yoder.  Most recently, he worked as a Senior Copywriter with GSW Inventiv Health.  Ron was a dedicated employee that thoroughly enjoyed his work, making many cherished friends and receiving numerous accolades, including several ADDY awards, along the way.

Above all else, Ron was devoted to his family.  He made it a point to attend every practice, event and activity of his children.  Family vacations spent at the Outer Banks were the highlight of his summers.  He possessed a large collection of vinyl records, and connected with his family through his passion for music.  Ron also enjoyed sports, particularly the soccer events of his children, and fishing with his friends on Ara Lake in Canada.  He was a loyal friend, wonderful husband, adoring father, doting grandfather and, put simply, “an all-around good guy”.

He is survived by his wife Rose, children: Andrew (Ashley) Etter of Columbus, Rachel Etter of Dublin, Leslie (Michael) Williams of Powell, treasured granddaughters: Cecelia and Charlotte Williams, brothers: Tom (Joan) of Grandview, Bob (Kim) of Dayton, Jon (Sharon) of Grandview, Roger (Evey) of Delaware, and Dana (Gloria) Etter of Michigan, nieces, nephews, and friends including best friend and fishing buddy Page Smith.

Friends may call from 2:00 – 4:00 p.m. on Sunday at Snyder-Rodman Funeral Center, 101 Valleyside Dr. at W. William St., Delaware, Ohio 43015 where services celebrating the life of Ron will follow at 4:00 p.m.

In lieu of flowers the family requests memorial contributions be made to: cancer research organizations, Kindred Hospice or Pelotonia at

Condolences may be expressed at

  • A wonderful man has left this world far too soon ~ he will be greatly missed ~
    Jane & Jim Minton

  • I am very saddened to learn of Ron’s passing. He was a great neighbor and friend who will be greatly missed. A soul taken way too soon. Rose my heart goes out to you. You guys were so good together and I know a piece of you went with him. Keep the memories close to your heart because he will always be there.

  • Dear Rose and kids, sorry to hear of your loss. I know Ron will be greatly missed. Love to you all, Kathy and Greg Hon

  • My Dear Rose
    I’m so sorry….Ron was just an amazing insperation in all walks of life. Many prayers and much love to you all

  • To the Etter Family, you have my deepest sympathy. May the love you have for him remain in your hearts forever along with all the memories. Prayers for you all.

  • Rose and family,
    So sorry to hear of your loss. With my deepest sympathy to your family. Prayers.
    Mary Hilton

  • It had been years since I had seen Ron. Our Daughters grew up together. He was quite the stand up guy. I found that refreshing that he could function with everybody. Even the BV clicks. I must say that it was an honor to have known him.
    Jeffrey Curtiss
    Maiden, NC

  • To the setter family,
    I am so sorry for the loss of your father/ husband. I have fond memories of your family.
    Christi Dunfee

  • Rose and family, I am so sorry for your loss. Keeping all of you in my thoughts and prayers.

  • Tom and family, My deepest sympathies on the lose of your brother Ron. May the Lord help you through this time of sorrow✝️

  • My thoughts,prayers,and sympathy to the Etter brothers and their spouses on the loss of Ron. Also to Ron’s wife and his children and grandchildren. My brother Larry graduated with Ron at MHS,as Tom and I did in ’66. I went through the same thing with Larry on 2012. It’s an ugly disease. I pray thank will give all of you the strength to get through this terrible ordeal. May God be with each and every one of you.

    My Deepest Sympathy,
    Steve Cathcart

  • Dear Rose and family. I am so terribly sorry for your loss. You all have my sincerest condolences. Ron was one of the nicest, most genuine and fun client / friends I ever had. Although I hadn’t seen him for a few years, I will always cherish the work experiences and many, many lunches and times we had together. Truly a great guy! I wish I would have known Ron was fighting cancer sooner. I would have definitely made a specisl trip to Columbus to see him.

    Please cherish and remember always your special memories and times spent together. I know I will. My thoughts and prayers are with you all.

  • Dear Rose, Andrew, Rachel & Leslie,
    We were deeply saddened to hear of your dad’s passing. He was always so proud of you and we knew he loved you all.
    Prayers for you in this time of grief and hope you can celebrate all the great family memories!
    Fondly, Ann & Jeff Burkam

  • Dear Rose,
    I am so very sorry for your loss. I only met you a few times but my mother speaks of you so often that I added your phone number to my contacts to call if needed. I just saw this listed by Joni. My deepest sympathy to you and your children and grandchildren.

    Vicki Garrison Huffman

  • Ron was a really great guy, and I enjoyed working with him a lot. He was one of those guys you could always count on to come through with good work when you needed it, and would do it with a good sense of humor and demeanor no matter how tough the deadline. He was also one of the people at the agency that would chat it up with me about soccer and we would bemoan the state of the US national team. My condolences to you all. I will miss that guy. I am glad that I got to know him a bit.

  • Dear Etter family,
    I worked as a writer right alongside Ron (cube-to-cube) for more than a year, including when his health issues began. All of us on the GSW teams were pulling for him. He always had an intersting perspective on the world around us. His desert-dry wit is what I’ll always remember most about him–maybe I’m not alone in that regard. Sending many prayers and warm thoughts your way.

  • I worked with Ron for about 7 years at GSW. He was often referred to as “Sweet” Ron mostly because of the manner in which he would take on work even with impossible deadlines. But mostly, I think, because he was such a gentle soul who touched everyone with whom he came in contact. He and I often talked about our families, our yard work, his garden, and our love of fresh produce. I will miss Ron. My deepest sympathy to you and your family. May the memory of his love comfort you.

  • So sorry to hear about Ron. I worked with him for 18 yrs at LSY. Great friend. May God wrap His loving arms by arms around you all & give you peace.
    Love, Jean Owens

  • Etter Family,
    So sorry for your loss. I had the pleasure of working with Ron for several years at GSW. He was a talented writer and, more importantly, a genuinely good man. His wit and wisdom will be missed.

    Bill Robinson

  • Ron was one of the most talented writers I ever worked with — always fun and full of creative ideas. He was a great guy and it was a privilege to call both him and Rose friends. So many wonderful memories!

  • I partnered with Ron as an art director at KCA 41 years ago when he was in his early 20’s. His talents as a writer and his ease with difficult situations are unmatched. Our work with RO Blechman and the Ink Tank in New York City remains the highlight of my professional career.

    A true story: After KCA landed the Columbus Dispatch account in 1976, Ron and I made frequent trips to NYC to produce animated TV spots. On our first trip Ron insisted I (theoretically) tie a rope between his waist and mine so he would not get lost. I have many friends in the city and I was walking with one of them ahead of Ron in Chinatown. The street was very crowded. Apparently some distance was beginning to accumulate between Ron and myself. It wasn’t long before I heard Ron’s soft voice, ever the creative writer, crying out: “The rope broke!”

    Rose, you were the love of his most creative life.

  • What sad news. Our entire family shares with yours heartfelt sympathies and deepest condolences on Ron’s passing. With you, we will mourn the loss of this wonderful guy. With you, we also will celebrate his good life. May you be comforted by the love you shared and the memories you made together. Bless you all.

  • Honestly one of the best human beings that I ever had the pleasure of knowing and working with. He was such a kind soul and he will be missed terribly by many people at GSW. I’ll be having a snickerdoodle cookie in his honor today! RIP Ron- prayers and love to your family! <3

  • Jon and family
    Sorry to hear of your brother’s passing. Thoughts and prayers to you and all the family.

  • Roger and Family. You have my sincere sympathy and prayers for the loss of your brother and friend. May you all be comforted knowing he in peace and in the loving hands of the Lord.

  • Rose and Family, So sorry to hear of the loss of your husband, dad and grandfather. May you find comfort in your cherished memories. You are in our prayers.

    Karen, Emily and Hannah Curtiss

  • Rose, May God’s peace and comfort surround your family. I am so sorry and sad at Ron’s passing. I have such fond memories of your family as the kids were growing up. Praying for you and your children

  • Rose and family,
    My thoughts and prayers are with you. We will all miss Ron, but we will all still have our special memories of him. Heartfelt condolences.

  • My deepest condolences on your loss of your loved one. May your cherished memories of Ron bring you comfort until the day you are reunited, John 5:28,29. We all look forward to a time where there will be no more sickness pain and death, Revelation 21:4

  • Words can’t describe our sorrow in Ron’s passing, he was the older brother I never had. I have many fond memories of him as I was growing up, being the younger brother of his high school sweetheart. I look back now and remember all the great times, like when he would stop by to visit my sister while driving the ice cream truck or we would all ride to the pool in his old Chrysler. Over the years I always looked forward to seeing him on a visit, he always had that quirky humor I admired so much. He was a great Father, Husband and Brother in Law and he will be greatly missed.

    David and Tracy Hierholzer

  • Rose and Family,

    I was deeply saddened when I read the news about Ron. It brought back some many wonderful memories from our childhood. And while I had a brief opportunity to work with Ron in the creative world, I couldn’t help but remember the night Becky and I ran into you and Ron at a concert back in the early 90s.
    I trust the moments you and your family choose to capture throughout the years provide you with peace and harmony…a measuring stick, so to speak, of the people and places that made your life with Ron so very special.  Embrace them.

    Heartfelt condolences.
    Bill and Becky Klosterman

  • My heart aches for you, Rose, and the kids. Ron was a joy to know and his love for you was inspiring. I will cherish the memories of soccer games and Halloween parties. My love and prayers go out to you all.

  • Rose and Family,
    Holding a prayer for your peace and comfort. Great memories and will miss his wonderful wit.
    Nick and Shelley

  • Just learned of Ron’s passing. I enjoyed working with Ron and enjoyed his sense of humor. Blessings to you and the family. Bob Hothem

  • I had the privilege of working with Ron for well over two decades at LSY. He was loved and respected by all of those who knew him. He was a very dedicated and hard worker. I enjoyed the many hours that I had working with Ron including late evenings and weekends. Ron had a unique sense of humor and was a key member of our creative team as a writer and also heading up our Broadcast Production department. His creativity was recognized with the highest honors from National Advertising contests in New York and elsewhere. Ron, with his calm manner, always made working with him a fun event for everyone. He treated everyone he met with great respect. He loved his family and they were the center of his life. Esther and I have fond memories from many years ago when he and Rose would have their annual Halloween hayride and campfire. Always a fun evening!

    If the world had more Ron Etters’ in it, it would be a far better place!
    Our thoughts and prayers are with Rose and the family.
    Bob & Esther Bender

  • I worked with Ron at GSW but our paths didn’t cross until just about 2 years ago. I am so lucky that they did. Ron was a gentle soul and all around nice guy. We shared stories about our kids’ athletic pursuits and I know he was his kids’ biggest fan. I will miss Ron’s smile and wit. My heart and prayers are with his family.

  • My deepest sympathies for all of the family. I have good memories of working with Ron over the years. He was a talented, funny guy, and it was always clear that he loved Rose and the kids deeply. He will be missed.

  • Ron was a great guy and a great talent. I worked with him at LSY in the “old days.” My deepest condolences to his family. I will always remember him fondly.

  • To the Etter Family:

    Although I did not know Ron, I have worked with Leslie for several years. Ron raised a fine daughter who is an excellent co-worker. She kept us apprised of how Ron was doing during his valiant struggle with a disease that has effected my family as well. Please accept my condolences in this difficult time. Our thoughts and prayers are with your family during this difficult time.